Client Segmentation
Right message, right audience
Automatically segment clients based on behavior, spend, visit frequency, and preferences. Create targeted marketing that resonates with each group for higher engagement.
- Automatic behavior-based segments
- Custom segment creation
- RFM analysis (Recency, Frequency, Monetary)
- Preference and interest tagging
- Segment-specific campaigns
- 40% higher email engagement
Feature Specifications
How Studios Use This
Real-world applications that drive results
VIP Clients
Auto-identify top spenders. Send exclusive offers and early access to flash sales.
At-Risk Clients
Spot clients who haven't visited in a while. Trigger win-back campaigns automatically.
Style Preferences
Group clients by tattoo style preference. Promote relevant artist portfolios and flash.
New Client Nurture
First-time visitors get a special onboarding sequence to drive second visit.
Why Studios Love Client Segmentation
- Higher engagement rates
- More relevant marketing
- Identify VIPs automatically
- Win back lapsed clients
- Personalized client experience
- Data-driven marketing decisions
“We used to send the same email to everyone. Now our VIP clients get exclusive previews, and at-risk clients get win-back offers. Email open rates jumped from 18% to 42%.”
Frequently Asked Questions
Everything you need to know about Client Segmentation
How are segments created automatically?
The system analyzes visit history, spend, services booked, and recency. It creates segments like "VIP," "At Risk," "New," and "Regulars" automatically. You can also create custom segments.
What is RFM analysis?
RFM stands for Recency, Frequency, Monetary. It scores clients based on how recently they visited, how often, and how much they spend. This helps identify your best customers.
Can I create custom segments?
Yes! Create segments based on any criteria—specific services, artist preference, location, age, or custom tags you've added.
How do I use segments for marketing?
When creating email or SMS campaigns, select target segments. Only clients in those segments receive the message. Or set up automations triggered by segment changes.
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Ready to Try Client Segmentation?
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